Using Journey Mapping to help you better understand your client

Submitted by enquiries@symp… on

by Adrienne Halladay

Outside the legal industry journey mapping isn’t a new concept, in fact it is used by many companies to drive growth and better understand their clients. However, within the legal arena, this is something that has not yet been widely embraced. Journey mapping can help you better understand existing and potential clients, help with improving your client’s journey experience and ultimately help you differentiate yourself from your competitors.